creative strategist · beauty · luxury · experiences

I turn brand worlds into experiences people want to enter, share and remember.

From the first three seconds of a paid ad to the atmosphere of a pop-up, I connect cultural insight, visual storytelling and performance thinking to create campaigns that move seamlessly from screen to real life.

explore selected work work with me

beauty storytelling · social first

selected brands & projects

SISLEY PARISBY TERRYMECCAWHITEBIRDNAMMOSROSEANNANODALETOPD PAOLA

what I do

Strategy made visible.

Every project begins with a clear customer tension and ends in a creative experience built for the right channel.

content creation

Social-native beauty stories, launches, reels and editorial assets.

paid social

Hooks, carousels, product discovery and conversion-focused creative.

360° campaigns

Paid, retail, OOH, creator content and experiential activations.

luxury events

Hospitality, London Fashion Week, backstage and real-time storytelling.

AI concepts

Luxury collaborations, pop-ups and immersive brand worlds.

featured case studies

Five projects. Five distinct creative systems.

01 · CONTENT CREATION

SISLEY PARIS

Making premium beauty feel natural, useful and desirable on social.

organic social · skincare · makeup

Protect, lounge, dip — a seasonal beauty ritual designed for social.

backstage beauty content

A fresh-faced product story built around application, texture and real backstage energy.

challenge

Translate premium skincare and makeup into content that feels aspirational and native to social.

strategy

Build seasonal visual worlds around applying, protecting, glowing and getting ready.

deliverables

Reels, stories, launch assets, creative briefs, benchmarks and reporting.

One sun-care story, expressed through three visual territories.

Travel flatlay, water reflection and mineral landscape create variety while maintaining a consistent product benefit.

02 · 360° CAMPAIGN

BY TERRY × MECCA

Tea to Tan: one summer world across every touchpoint.

paid ads · pop-up · retail · OOH

big idea

A coastal beauty escape connecting effortless bronzing, travel and summer ritual.

activation

Beach pop-up, creator content, demonstrations, sampling and retail displays.

media system

Product demos, transformation hooks, social proof, OOH and retargeting.

03 · PAID SOCIAL

WHITEBIRD

Elegant paid ads designed for discovery and conversion.

Meta ads · ecommerce · jewellery

campaign objective

Make product discovery feel editorial while keeping the purchase path clear.

The system combines model imagery, isolated jewellery, refined typography and concise product naming. It evolves from prospecting to retargeting without losing Whitebird’s Parisian identity.

prospecting

Lead with colour, craftsmanship and one recognisable hero piece.

consideration

Use carousels and seasonal edits to increase discovery and saves.

retargeting

Pair worn jewellery with packshots, names and direct shop CTAs.

04 · LUXURY EVENTS & EXPERIENCES

NAMMOS × BY TERRY × LONDON FASHION WEEK

Creating content people can feel before they arrive.

hospitality · backstage · Fashion Week

Nammos Dubai

Arrival. Atmosphere. Access.

experience storytelling

The venue becomes the content.

Content follows the emotional journey of the guest: getting ready, entering the space, discovering details and sharing the moment.

By Terry × London Fashion Week

Backstage beauty, runway preparation and real-time event storytelling.

For the Aadnevik show, the content system focuses on the transformation from casting and preparation to the final beauty look and runway-ready moment.

Aadnevik London Fashion Week runway looks

Backstage Beauty

Behind the Scenes

Runway Ready

before

Teasers, casting, beauty preparation and anticipation-building content.

during

Real-time reels, backstage access, product application and final looks.

after

Show recaps, partner assets, talent edits and evergreen beauty content.

05 · FUTUREEEECONCEPT · AI × LUXURY

Imagine the experience before it exists.

A concept studio exploring how AI can accelerate luxury collaborations, immersive pop-ups, retail installations and future-facing campaigns without replacing strategic taste.

experience concepting

Visualise pop-ups, installations, retail spaces and collaborations before production.

narrative development

Connect place, product, culture and customer journey into one creative story.

AI-enabled workflow

Accelerate moodboards, creative routes, campaign decks, analysis and production briefs.

creative process

From signal to scalable creative.

01research

Customer tension, category, culture and competitors.

02strategy

Audience, angle, message and channel role.

03concept

Hook, visual world, format and experience.

04production

Briefs, scripts, shot lists and creator direction.

05performance

CTR, hook rate, hold rate, CPA and ROAS.

06iteration

New edits, openings, audiences and variations.

selected profile metrics

Built across categories, channels and cultures.

30+brands and creative projects

100+assets and campaign directions

5luxury sectors

3working languages

Beauty · Jewellery · Fashion · Hospitality · AI-led experiences

about

Luxury sensitivity. Digital speed. Performance curiosity.

I am a trilingual creative strategist with experience across beauty, luxury, social media and events. My work combines premium brand codes with the clarity, speed and testing culture required by digital-first brands.

creative strategyMeta & TikTokCapCutCanvaAdobeAI toolstrend researchcreative briefs

available internationally

Let’s build the next brand experience people cannot scroll past.

rym.hajromdane@gmail.com ↗